Member Web Survey Response

Member Survey

With a change of website administrator, and the rise in popularity of WhatsApp and social media, it was felt appropriate to request member feedback on the purpose and effectiveness of the club website.  Feedback was requested via a simple web form.  Responses have been compiled and are shown below.

Questions

7 Questions were sent asking the following:

  1. What do you believe is the purpose of the web site?
  2. What do you like about the existing site?
  3. Who do you think are the web site’s target audience?
  4. What improvement does the web site need to better represent Yarm Motorcycle club?
  5. What changes would make it more inclusive for you personally?
  6. What, if any, other improvements would you like to see on the web site?
  7. Are there any other comments you would like to add not covered above?

The point here was not to try and control the response and to allow full freedom of expression.

The initiative received 16 responses in total.  13 from the survey, 1 in person at the April 26 club meeting and the rest through WhatsApp.  A range of views were expressed. Whilst a couple thought that Facebook and WhatsApp have replaced traditional web sites, the rest of the responses were positive towards continuing with the club web site.

Purpose of the site?

The overwhelming response from almost everybody was:

  • To promote the club, act as a reference point for club members, inform on events, club rules etc.
Other comments included:
  • To provide a Blog space for members to share experiences and spread awareness of affiliated businesses and charities
  • To act as an advertising space to attract new members
  • To provide contact details for the club.

Target audience of the site?

It’s not a surprise to learn that new and existing club members are the target audience, but younger members, riders new to biking, Yarm residents and other biking clubs were also highlighted.

What do we like about it now?

  • Nothing really
  • The main Photo around Yarm Town Hall
  • Local Biking Routes
  • Club History
  • The Cover page
  • General appearance
  • Local Meet-Up spots and Cafes
  • Web Shop
  • Bike Shop links
  • European Riding Info

The response here was very mixed with no real trend to speak of.  Some liked the overall appearance, some thought it was outdated.  One person liked the For Sale page while others thought it outdated as there are more efficient specialist sites available.   The biking routes, cafes and meetup spots are popular although short on detail.  Photographs and Club History got a few mentions and are obviously important to members.  The Web shop is popular although rather clunky in how it is linked in.

How to better represent YMCC

I’ve grouped the following survey questions: How to better represent the club, How to make it a site for you, Other improvements and Other comments into one response. I’ve also split the responses into: Members, Photos, Content, and Others.

Members

  • Join-Us option – This was the very top response.
  • Member discounts.
  • BMF Details.
  • Web Shop.
  • Ride out details

Photos

  • Better organisation.
  • Scenic photos from Ride Outs showcasing our beautiful region.

Content

  • should be more engaging / interesting / up to date.
  • should provide a younger focus / more modern look and feel.
  • should provide more motorcycle related stories.
  • should provide articles from club night speakers.
  • should provide what’s on / forthcoming events / club night info / future speakers.
  • should provide ride out and touring information.
  • should provide a list of local meet-up cafes and pubs to include opening times.

Other Comments

  • Can we have a Route Planner.
  • Promotion to bike schools about our club can be added with links to schools for promotions.
  • Training is required for members to post content.
  • Ensure the web site stats get a mention by the chairman every month.
  • Consider an Instagram account as another method of attracting members. It would be a good display board for members to see the photos too.

Feedback

If you would like to comment on the survey or the results please send me an email via webadmin@yarmmotorcycleclub.co.uk